Activation During Irie Weekend at the Miami Beach Golf Club

Event Photography + Videography at Target’s Miami Beach Irie Weekend Activation


Target and DJ Irie have had an existing partnership through various events and ventures. With no exception, when it came time for DJ Irie’s “Irie Weekend” Celebrity Golf Tournament on Miami Beach – Target was front in center to assist Irie in the name of charity.


We were present to document Target’s interactive activation through event videography and event photography. The activation was in the form of a large-sized tent filled with Target branded stations including lounges, bar areas and eating areas. Our still photos captured Target’s branding sprinkled throughout the tent and the rest of the golf course while our video cameras did the same, along with capturing quotes and interviews from all of the notable guests lending their time for a good cause.


CLIENT: Target Corporation

Event Videography


Our task was to capture all of the highlights of the event. It was a bit fast paced as participants were on tight schedules to keep during the tournament, but we were able to capture all aspects of Target’s branding while documenting the essence of the event.


Irie and friends were in their element while guests and VIP’s enjoyed drinks and food courtesy of Target. Guests that passed by the red carpet (as well as the golf course) included Chris Bosh, Alfonso Ribeiro, Christina Milian, Chuy Bravo and others.

Various B-Roll Clips – Sound Muted For Client Privacy