KIA Soul Collective Initiative

ONLINE AD CAMPAIGN / EMAIL MARKETING
September 2009 – October 2009

PROJECT: The Kia Soul Collective was a tour conceived in 2009 to promote music, art and culture in the realm of promoting Kia’s brand new Soul model nationwide. The tour landed in Miami in October of 2009 and stayed for a four-day series of events at Miami’s Awarehouse venue. The tour was headlined by N.E.R.D. and also featured Clipse, J. Cole, B.O.B., and Egg Foo Young.

OUR INVOLVEMENT: We were approached to build awareness about the four-day event and to help collect RSVPs via various online initiatives.

1) Local Miami Advertising: We provided advertising on local websites falling within the target audience.

2) Email Marketing: We built various email campaigns and used our own database and recruited other email marketing companies in the Miami area focused on a similar target audience.

Photos Courtesy of the Miami Herald