VIDEOGRAPHY / WEBSITE & CONCEPT DEVELOPMENT / PHOTO SET PRODUCTION
January 2011 – September 2011
PROJECT: Club Play, an established nightclub on Miami Beach held no limits to finding new and creative ways to market their club and their staff. We worked directly with Club Play for many years on day to day creative and marketing operations, as well as selected side projects. We always proposed the idea to the Club Play to create a type of viral campaign or online initiative tailored around their beautiful staff of lovely ladies to bring more awareness to the club itself. Each girl had their own personality and personal goals and we were always trying to find a way to showcase that. Eventually, those early ideas developed to the creation of ClubPlayGirls.com – a website featuring fully produced photos, videos, interviews with all of the girls that worked at Club Play.
We helped create the concept early on and then took the lead in producing 30 individual videos and one overall introduction video for ClubPlayGirls.com. We also assisted with helping produce four day-long photoshoots, as well as capturing it all on video.
1) Video Production: We provided advertising on local websites falling within the target audience.
2) Email Marketing: We built various email campaigns and used our own database and recruited other email marketing companies in the Miami area focused on a similar target audience.
Photos Courtesy of the Miami Herald
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