January 2011 – September 2011

PROJECT: Club Play, an established nightclub on Miami Beach held no limits to finding new and creative ways to market their club and their staff. We worked directly with Club Play for many years on day to day creative and marketing operations, as well as selected side projects. We always proposed the idea to the Club Play to create a type of viral campaign or online initiative tailored around their beautiful staff of lovely ladies to bring more awareness to the club itself. Each girl had their own personality and personal goals and we were always trying to find a way to showcase that. Eventually, those early ideas developed to the creation of – a website featuring fully produced photos, videos, interviews with all of the girls that worked at Club Play.

Services Used:
– Concept/Brand Development
– Website Development
– Video Production / Editing / Archiving
– Photoshoot Production
– Social Media Campaign

– Club Play Nightclub

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