Car2Go Miami Launch
SOCIAL MEDIA / ONLINE CAMPAIGN
In the summer of 2012, Car2Go decided to launch its car-sharing program and its 200+ fleet of vehicles into the Miami area. They reached out to us to help bring awareness to their brand new Miami initiative.
We brought forth a plan to reach a young and tech-savy demographic and put the Car2Go brand in front of their eyes. Our goal was to help get as many new local registrations and memberships – and by the end of the three-month campaign, we surpassed our goals.
The scope of the campaign included the coordination of a local ad spend, various email marketing campaigns, and coordinated a daily social media campaign across Twitter, Facebook and Instagram. We also created content in the form of articles, photos and videos to be used as organic ways to keep pushing the Car2Go brand and its eagerness to enter the Miami market.
– Online Advertising Campaign
– Email Marketing
– 3 Month Social Media Campaign
– Content Creation (Photo/Video/Copywriting)