Create & Cultivate geared up to present their final conference of the year and picked the southern hub of the country, Atlanta, as the latest footprint for the event.
It was a long day that started at 7am and ended at 9am, but we enjoyed documenting a fully catered breakfast, fulfilling panel discussions, cocktails, mentor sessions, a Zoe’s Kitchen lunch hour, more cocktails and group talks in the afternoon, keynote panel sessions in the evening and then yes, ended the day with giftbags and just a few more cocktails. It was a fun day with a lot of vibrant personalities and young hopefuls looking to learn about the worlds of blogging, photography and social media.
Our setup was a three-camera crew, floating around the event, which was held at an art gallery called Mason Fine Art. One camera was alternating between the two panel discussion rooms where panels were held simultaneously. And the other camera made the rounds inside and outside of the building to capture interviews, celebrities in the green room, sponsor/vendor booths and attendees.
The day was topped off with three panel discussions by the likes of Meghan Markle, the Foodstirs founders and Nicole Richie. All of the keynotes were documented in full by a principle camera at the center of the room, while the other two cameras captured different angles and crowd reactions. Footage from the entire day was then used to edit a main recap video, a few social media teaser videos, a video for each of the three keynote panels and then a series of deliverables to press overnight.